Quality Screwdrivers

Question about North American consumers?

Hi, this is just some piece of information that i need to my project.

Are you suggesting that, in general, a well-known international brand is superior to a local brand?

I don’t really know the answer to your question. I don’t have any stats on it or anything. Based on people I know, mostly from the US, I’d say people buy those things from the home improvement sector in fairly = amounts. They’re not really mutually exclusive; it’s not like people are like “hmmm… should I buy a screwdriver, a new couch, or a couple cans of paint?” They buy them all, at different times. They’re all kind of once-in-a-while types of purchases, though -It’s not like people buy that stuff every day.

It depends on the type of product you’re buying, but I think that for home-improvement products, most people from the US would go with the more well-known, higher quality, international brand. I don’t know, it also probably varies by demographic. If the price and quality were the same, I don’t know. It’s true that there are a lot of stereotypes around here that US makes crappy products. But then there is another train of thought that it’s patriotic to buy US-made things. It also depends what country the products are from. Mexico and China get bad reps. As far as cars and electronics, Japan has a very good reputation. I have no idea about home improvement. Lots of people by from Ikea, which I think is Swedish, although I have to say the products are cheap and not so high-quality. They have nice looking things, though.

If you really want to know, you should do a scientific survey about it.

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